What Sun Tzu Wrote: “He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain.” What This Means to the Modern Financial Professional: Rarely are all deciding factors constant. The market is constantly in flux, its participants ever jockeying for position. The FP must not rely on snapshot observations to make all future determinations, but instead establish processes for constantly surveying clients, competitors, and ... Continue Reading
Chapter-By-Chapter Guidance – Chapter 5: Energy
What Sun Tzu Wrote: “Thus the energy developed by good fighting men is as the momentum of a round stone rolled down a mountain thousands of feet in height.” What This Means to the Modern Financial Professional: There are rarely level playing fields in the financial services industry. To think otherwise is to be naive. Momentum and perfectly timed tactics will enable the FP to make optimal use of resources and opportunities, regardless of how formidable the opposition. This approach to ... Continue Reading
Chapter-By-Chapter Guidance – Chapter 4: Tactical Dispositions
What Sun Tzu Wrote: “Hence the skillful fighter puts himself into a position which makes defeat impossible, and does not miss the moment for defeating the enemy.” What This Means to the Modern Financial Professional: Patience is a virtue, though one hard to exercise in the frenetic world of the FP. Sun Tzu counsels the patience to perform exceptional observation, to assess vulnerabilities, coupled with defensive posturing to disguise your own weakness. Do not always seek to create ... Continue Reading
Chapter-By-Chapter Guidance – Chapter 3: Attack by Stratagem
What Sun Tzu Wrote: “…to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting.” What This Means to the Modern Financial Professional: Though not the arena of mortal combat, the FP’s world can certainly be quite vicious and vindictive. The Wall Street Psychologist’s Gyroscope helps the individual maintain their moral center, and their ever so important emotional balance. Vanquishing a foe is not ... Continue Reading
Chapter-By-Chapter Guidance – Chapter 2: Waging War
What Sun Tzu Wrote: “Now, when your weapons are dulled, your ardor damped, your strength exhausted and your treasure spent, other chieftains will spring up to take advantage of your extremity. Then no man, however wise, will be able to avert the consequences that must ensue.” What This Means to the Modern Financial Professional: This section deals with the economics of waging war. For the FP, it is essential to always effectively assess the financial and emotional costs of all ... Continue Reading
Chapter-By-Chapter Guidance – Chapter 1: Laying Plans
What Sun Tzu Wrote: “Those who are victorious, calculate many factors before the confrontation. Those who lose battles, calculate but few factors before the challenge. Many calculations lead to victory, little calculation leads to defeat: how much more so with no calculations at all. By paying attention to this point only, I foresee triumph or defeat.” What This Means to the Modern Financial Professional: In Chapter one, Sun Tzu establishes a series of calculations or factors that ... Continue Reading
The Text Itself: “The Art of War”
Composed of 13 chapters, each devoted to a particular aspect of warfare, “The Art of War” is a powerful work of military strategy and tactical execution. Throughout his work, Sun Tzu espouses strategies that are less methodical steps and more decisive, predetermined responses to emerging conditions. Sometimes, with respect to corporate agendas, it can be helpful to ask yourself: “What is the "real’ (manifest) agenda?” And then: “What is the hidden (latent) one?” What’s the company really up ... Continue Reading
War is Hell, Business Ain’t: Applying Sun Tzu’s
“The Art of War”
Next to Machiavelli’s “The Prince,” I find that Sun Tzu’s “The Art of War” is probably the most often misinterpreted tome referenced by my patients. A heralded Chinese military genius, strategist, and philosopher, Sun Tzu lived in a very different age than Wall Street of the 21st Century. Though he was supposed to have written his most-famous work in China circa 5th Century B.C., it was not until the 19th and 20th centuries that “The Art of War” gained popularity in the Western world. As ... Continue Reading
The Application of Machiavelli”s Tactics on the Street
The tactics of Machiavelli are more commonly applied today in the world of business than in the present-day world of politics, yet it is not entirely sinister. The financial services industry is a cold, hard world. The business of trading securities, and the myriad of other FP job functions, is not an altruistic venture. It is an ultra-competitive environment and you need an extremely thick skin, a very quick mind, and, at times, a savage heart. Yet, how far do you go in applying Machiavelli, ... Continue Reading
Simon Machiavelli Says
Consider the morality of these quotes from “The Prince” and how they can be leveraged as grounds for misdeeds: “A prince [CEO] never lacks legitimate reasons to break his promise.” “…a prudent ruler [CEO] ought not to keep faith when by so doing it would be against his interest…” “…hatred is gained as much by good works as by evil.” “Of mankind [consumers/clients] we may say in general they are fickle, hypocritical, and greedy of gain.” “…men [competitors] ought either to be well ... Continue Reading
Counseling My Patients vis a vis Machiavelli
As I counsel my patients, it is only through the pursuit of virtue, human dignity, common sense and realism that you can establish the self-esteem and self-acceptance (as opposed to self-loathing) necessary for personal and professional growth and wellness. Only the true narcissist can so baldly justify Machiavellian tactics and not face moral repercussions. Bernard Madoff’s malignant narcissism and psychopathy, as others in the media have attested to, epitomize this observation. In some ... Continue Reading
The Psychology of Machiavelli
The allure of “The Prince” is in its advocacy of cold, calculated objectivity and pragmatism to achieve power. These ancient Best Practices serve as convenient, independent validations to cloak moral responsibility. Yet, even though many corporate raiders may blame Machiavelli for their actions, pragmatically seeking to shed their own culpability, they fail to factor in such inconveniences as guilt, remorse, and other long-term consequences of moral ineptitude and failure. Evaluating “The ... Continue Reading
The Mystery of Machiavelli’s Intentions
Like many seminal works on the subjects of power and success, excerpts of the “The Prince” have been abducted, only to be relentlessly pounded into the molds of hundreds of political and business philosophies, as a sort of a perennial stamp of historical justification. Yet, there is an issue in the selective borrowing of the theories without the consideration of the full context within which they be applied. Surely Machiavelli promoted morally questionable tactics, reinforced with ... Continue Reading
“The Engineering of Consent:” Shareholder Confidence & Fear of Betrayal Lubricated by Deception
Engineering of Consent: A Recap Bernay’s first foray into the formulation of the “engineering of consent” construct was published in essay form in 1947. He defined the engineering of consent as the art of manipulating the public who he contended “…were fundamentally irrational…who could not be trusted.” He masterfully linked ideas and products to their unconscious desires which Ernest Dichter, the father of motivational research, referred to as the secret-self of the American consumer. ... Continue Reading
What Would Niccolò Say? -Machiavelli for the Modern FP
What does the term "Machiavellian" mean to you? Deeply embedded within the lexicon of the political and business spheres of Western culture, the term is inexorably synonymous with politically cunning, unscrupulousness, and opportunistic ruthlessness in the insatiable quest and maintenance of power. The term is drawn from “The Prince,” the most popular work authored by Niccolò di Bernardo dei Machiavelli, an Italian political philosopher, writer, and civil servant. “The Prince” theorizes a ... Continue Reading
Updating Aristotle’s “Components of Wealth”
Throughout this blog, I cite research to support the recommendations I make for defining your own personal Gyroscope. Some of this material is from contemporary sources. Yet, for many of the over-arching concepts and themes, I draw from the ancient world. When financial services professionals first enter treatment, we start with a review of some key themes, including virtue, character, greed, obsession, and other classically based time-proven behavioral standards. For these exploratory ... Continue Reading
Oxytocin and “The Engineering of Consent:” Implications for Shareholders and Activists
Oxytocin The neurochemical of pair-bonding, love, and trust which mediates financial decisions, and most others as well, is a mammalian hormone and neuromodulator called oxytocin. French scientist Vincent du Vigneaud was fast tracked for the Nobel Prize in 1955 just two years after he synthesized oxytocin in his laboratory. Oxytocin is inexorably intertwined with our cognitive functioning even when we think it isn’t. Our “brain chemicals” are always operating, and in force. We need to keep in ... Continue Reading
Neuroscience & Money: Your Money & Your Brain!
Science Rules! Fantastic developments in neuroscience, behavioral finance, and neuroeconomics have occurred during the past thirty plus years. Brain chemistry and money behavior are inexorably in synch! Emotions and brain chemistry mediate everything that happens within us, between us (our relationships), and everything that we do. We are a marvelous combination of feelings, brains, and actions. As shareholders we need to appreciate the “scientific facts of life:” within ourselves, our ... Continue Reading
Money Should Not Be You
In current American culture, it’s alarming to consider the extent to which “the engineers of consent” have succeeded. Individuals may feel they are conscious and in control of what they need, desire, and buy—but are they really? If the media is constantly conditioning us to desire more and more of things we don’t need—which, in effect, makes us believe we need more money than we really do—how can we maintain a sound and rational sense of who we are vis-à-vis our current and prospective monetary ... Continue Reading
Edward Bernays and the Engineering of Consent
In 1947, Sigmund Freud’s nephew Edward Bernays published an essay entitle “The Engineering of Consent.” Bernays defined “the engineering of consent” as the art of manipulating people, specifically Americans, whom Bernays described as “fundamentally irrational” and not to be trusted. Undisciplined, non-intellectual, and amoral people (Bernays claimed) are vulnerable to influences of which they are not even aware and accordingly are highly susceptible to want things they do not actually need. ... Continue Reading
Money is a Complicated Psychological Commodity
For centuries, money has been at the epi-center of human culture. Financial professionals live, think, and breathe money. They buy, sell, invest, insure, protect, hedge, speculate, and create; it’s all about the money. Most (if not all) major brokerage houses have an investment-banking component, and banks are becoming ever more “creative,” particularly on the investment side. Money can bankroll ideas, which are more precious than money, which stimulate trade and inventions (materially and ... Continue Reading
Compensation Levels on Wall Street Continue to Rise
According to the Wall Street Journal[1]: Major U.S. banks and securities firms are on pace to pay their employees about $140 billion this year - a record high that shows compensation is rebounding despite regulatory scrutiny of Wall Street's pay culture. Workers at 23 top investment banks, hedge funds, asset managers and stock and commodities exchanges can expect to earn even more than they did the peak year of 2007, according to an analysis of securities filings for the first half of ... Continue Reading
When Happiness is Never on the Horizon
I have a patient, who recently entered his 60s, and by all outward appearances, he would seem to have reached the pinnacle of his life. But, once you get to know him, you would never know it. He just so happens to be a mental health professional from a working class background. This person sincerely and venomously hates and distrusts most people, including those closest to him. His entire value system is basically an unhealthy, materialistic obsession with money. Unfortunately, he has ... Continue Reading
Value Systems Warp Slowly Over Time
Does accumulation trump genuine achievement? Is accumulation the most important goal/mission of your life. Money and net worth, together with financial health, are critically important life variables. Many FPs either neglect, avoid and/or are unaware of their inner life. Creating blend and balance is the greatest achievement. Having 'enough' money, warm shelter, peace of mind, fulfilling relationships, and passions are truly the 'stuff' of life. A successful career in the financial ... Continue Reading
The Bottomless Line
How do you define yourself? What are your real career objectives? What are your "inner life" objectives. Are you aware of the rich, deep solar system of your mind, your heart, your emotions, and your cognitive resources? Do you love your work? Does your work enhance your sense of self and your core person? Do you honor your intellectual and creative passions? When your career winds down, what will be the ultimate measures of your success? Is there a top to the mountain, ... Continue Reading
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